Colton Kyle, Son of the Late “American Sniper” Chris Kyle, Honors His Father’s Legacy with Clothing Line
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Colton Kyle, Son of the Late “American Sniper” Chris Kyle, Honors His Father’s Legacy with Clothing Line

Honor. Respect. Patriotism.  These are the values that guide Colton Kyle and American Sniper  Brand, the line of clothing and accessories he created to continue the legacy of his late father, U.S. Navy Seal Chris Kyle.  Items from the American Sniper line are now available in the online store at

"The best heroes are the real heroes. Our fighting men and women defend our freedom and our 'peace' every day. It's an honor to help recognize the greats who have walked and are walking among us,” said Brooks.

"I hope American Sniper becomes a brand that represents the love of a warrior,” said Kyle. “That means loving God with all of your heart, your soul, and your strength; loving the people around you enough to sacrifice for their ultimate good; and loving yourself enough to endure the pain of discipline in the moment rather than the pain of defeat later."

A portion of proceeds from American Sniper Brand sales goes to the Taya and Chris Kyle Foundation, which works to strengthen the marriages of service families.

American Sniper apparel features Colton Kyle’s personal adaptation of the bonefrog, a symbol sacred to SEAL Teams as it honors Navy SEALs who made the ultimate sacrifice for their country.  SEALs are known as “frogmen,” using the same nickname as their predecessors in the Underwater Demolition Teams (UDTs) during World War II.  

Chris Kyle was a U.S. Navy Seal who became the most lethal sniper in American history as he protected his fellow servicemen.  He served four tours of duty in Iraq from 2003-2009 and earned two Silver Stars and five Bronze Stars.  In the years following his service, he worked with veterans experiencing post-traumatic stress.  He established the FITCO Cares Foundation in 2011 to use exercise to help veterans with physical and emotional rehabilitation.  In 2012, he published American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History, which was the inspiration for the film starring Bradley Cooper.  Kyle was killed on February 2, 2013, by a troubled veteran at a shooting range, where he had invited him to try to connect through target shooting.

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